Having a “Nick name” has never been sweeter. As part of its National Ice Cream Day celebration on July 19, El Segundo, Calif.-based Nick's Ice Cream, maker of Swedish-style "better-for-you" ice cream with fewer calories and no added sugar, announced its first Instagram contest. One Grand Prize winner will receive a year’s worth of free ice cream, while 10 entrants will receive six pints of Nick's Ice Cream and another 100 will receive one free pint.

To enter, any Instagram follower of Nick's just needs to tag someone with the first or last name Nick or any of its derivations — Nic, Nikki, Nicholson, Nicholas — for both to possibly win a year's supply of Nick's Ice Cream, the company said. The contest runs from July 18 through July 26.