Thanks to dairy checkoff support, Taco Bell recently unveiled the Grilled Cheese Burrito, its cheesiest new offering of the year, and the Pineapple Whip Freeze beverage, which contains real dairy, said Rosemont, Ill.-based Dairy Management Inc. (DMI).

Mike Ciresi, a DMI senior dairy scientist who works at Taco Bell’s headquarters in Irvine, Calif., co-managed both projects. He said the Grilled Cheese Burrito, which was unveiled on July 2, resulted from a brainstorming session at the company’s office. The goal was to put Taco Bell’s signature spin on a comfort food and grilled cheese fit the bill nicely.