Checkoff’s National Dairy Month efforts feature ‘Raising Gallons’ video, ‘30 Days of Dairy’
DMI, local checkoff teams to celebrate farmers with stories of resiliency, contributions.
In celebration of National Dairy Month, Rosemont, Ill.-based Dairy Management Inc. (DMI) and state and regional checkoff teams around the country will be showcasing dairy’s resilience and community impact during the COVID-19 pandemic.
The efforts begin on June 1 — World Milk Day — with a “Raising Gallons” video DMI said it created in partnership with state and regional checkoff organizations. The video features Olympians, NFL players, famous chefs and others raising a gallon of milk to show their appreciation for dairy farmers while supporting the checkoff’s goal of getting nutritious dairy to food-insecure Americans through its Feeding America partnership.