Lifeway Foods debuts commercial celebrating manufacturing, health care and retail heroes
The 30-second spot highlights the faces of those making a difference behind the scenes and underpins the importance of brands giving back to support relief efforts.
Lifeway Foods, a Morton Grove, Ill.-based supplier of kefir fermented dairy and probiotic plant-based products to support the microbiome, said it is slated to air a new commercial celebrating those who have worked tirelessly the last eight weeks to help keep America moving forward. Shot mainly on iPhones, with music composed by Lifeway CEO Julie Smolyansky’s daughter, the 30-second spot highlights the faces of those making a difference behind the scenes and underpins the importance of brands giving back to support relief efforts. It also includes an inspiring message from Smolyansky.
“Lifeway was founded around the mission of bringing healthy and nutritious food to as many people as possible,” Smolyansky said. “We have great empathy for those feeling food insecure, hungry, anxious or scared, and we want them to know we will keep going and continue to produce for them for as long as necessary. There are so many incredibly brave humans who feel the call to respond to this crisis, and I am proud to work alongside them as we navigate these unprecedented times together. It takes guts, and we love yours.”