WCMA’s live online Championship Cheese Auction raises $93,000-plus
The funds support the Championship Cheese Contests, scholarship programs and educational workshops.
Dairy industry suppliers, marketers and processors joined the first-ever online Championship Cheese Auction on April 24 and raised more than $93,000 to support the Championship Cheese Contests, scholarship programs and educational workshops of the Madison, Wis.-based Wisconsin Cheese Makers Association (WCMA).
“The coronavirus pandemic brought change and delay for our industry gathering, CheeseExpo, and we wanted to try to retain this tribute to great cheesemaking,” said WCMA Executive Director John Umhoefer. “We are very thankful that so many industry people joined to watch this live auction, to bid and to support our educational efforts at WCMA.”