Journey to any grocery store today and you’ll find plenty of organic product options tucked next to conventional offerings. But when Oregon Ice Cream Co. launched the Alden’s Organic ice cream brand in 2004, it was offering something fairly novel to the market.
“The founders … had a steadfast belief in organic, well ahead of their time. It gave them a strong point of difference in the marketplace to what was available in that space at the time,” says Joelle Simmons, senior vice president of sales and marketing.