Chr. Hansen Inc. launches a science-based online probiotics platform
The Probiotics Institute, targeted to US audiences, was created to provide trustworthy information about probiotics.
Milwaukee-based Chr. Hansen Inc., the U.S. subsidiary of the Hoersholm, Denmark, Chr. Hansen Group, said it launched The Probiotics Institute — a new online platform providing inspirational and educational content on probiotics and the human microbiome. The platform was created in response to the difficulties that health care professionals and consumers face in finding clinical-based information from trustworthy sources about probiotics.
As the probiotics market continues to grow, so does the number of misconceptions about probiotic products and their effects. Chr. Hansen said it set out to demystify and provide information about probiotics to health care professionals and the general public in the United States.