We’ve all heard the “it pays for itself” sales pitch in one form or another and, understandably, it tends to raise a skeptical eyebrow. It’s an overused cliché uttered by salespeople who have an obvious ulterior motive: selling you stuff.
The sales pitch suffers from a “The Boy Who Cried Wolf” problem: For every 10 times you hear it, it might be true only once — or even never. Manufacturing managers in the dairy segment, who also have to consider the risk of recommending an expensive infrastructure investment, can be forgiven for being hesitant with purchasing decisions. After all, these savvy pros need to be completely sure they are purchasing the most effective and financially sound infrastructure solutions.