Old El Paso announces search for ‘America's Cheesiest Family’
Families nationwide may submit a cheesy family photo for the chance to win weekly prizes.
Old El Paso, a brand of Minneapolis-based General Mills, announced a search to find “America's Cheesiest Family.” Over the next 10 weeks, the brand — which recently released a shredded cheese portfolio — is paving the way to Cinco de Mayo with tacos while looking for families who best represent what it means to be cheesy.
Entrants are encouraged to creatively answer the question of what makes them America's Cheesiest Family through a photo submission. Those who submit will have the chance to win a variety of prizes, ranging from electronics and sporting tickets to a family trip for four. All valid submissions must include some form of cheese in the photo, Old El Paso said.