NFRA report shows category power of dairy, frozen departments
The association’s latest report says almost every US household buys from the dairy and frozen departments annually.
The National Frozen & Refrigerated Foods Association (NFRA), Harrisburg, Pa., recently released the “NFRA 2019 State of the Industry Report,” which shows that today's dairy and frozen departments are clearly connecting with shoppers. The departments realized combined sales of $125 billion in the 52 weeks ending June 29, 2019, NFRA said. Nearly every U.S. household buys from the frozen and dairy departments annually, and the diverse appeal of these products crosses generational, multicultural and socioeconomic demographics.
With an average buying frequency of 70 trips per year, shoppers are coming to the store more than once a week to make a purchase from the dairy and frozen aisles. The average dairy and frozen department shopper spends $13.44 per trip, NFRA said, making these departments important for increasing the dollar sales of each shopping basket.