At a time when people are eating healthier and living greener, you’d think 100% organic grass-fed dairy would be an easy sell. But just a few short years ago, Maple Hill Creamery LLC — a Stuyvesant, N.Y.-based processor that is currently setting the gold standard in grass-fed dairy, according to Bloomberg — was struggling to get its product noticed on store shelves.
The issue? A disconnected brand story that didn’t resonate with a broad consumer audience and failed to simply, quickly and honestly highlight the brand’s healthy, environmentally friendly benefits. The company had a great-tasting, healthy product, but its brand wasn’t getting the message across in the crowded dairy space.