From cashew to banana “milk,” it seems like nondairy milk alternatives have been popping up in every imaginable form in recent years. And conventional milk has suffered from the competition.
According to data from Chicago-based market research firm IRI, retail sales of milk fell 0.4% (to $15,180.7 million) during the 52-week period ending Dec. 1, 2019. Unit sales dropped 2.4%, to 5,458.7 million.