Icelandic Provisions launches its first national ad campaign
The skyr brand seeks to introduce U.S. consumers to Icelandic culture.
Icelandic Provisions announced the rollout of its first national advertising campaign created, in part, to answer the questions: “What is skyr?” and “How do you say the word 'skyr?'” Developed in tandem with the Circus Maximus advertising agency, the campaign was created to help introduce consumers to the nutritious Nordic alternative to traditional yogurts.
Inspired by the brand's origin and the uniqueness of Icelandic culture, Icelandic Provisions and Circus Maximus made the decision to use only Icelandic partners in the campaign's production. They engaged Sagafilm Productions, a Kópavogur-based company that's worked on films such as Interstellar and Star Trek: Into the Darkness, along with Director Hawk Björgvinsson and local talent to anchor the video spots. The result of the team's past five months of work is what they consider to be a “snackable taste of Iceland,” Icelandic Provisions said.