The updated cheese packaging features identifiable Dutch painters and tasting notes.
A Dutch Masterpiece, a cheese brand of FrieslandCampina, Amersfoort, Netherlands, said it unveiled a new brand redesign for 2020, which includes new packaging and a revamped website (www.adutchmasterpiece.com) devoted to drawing consumers to the brand.
The redesigned packaging features readily identifiable Dutch painters and their recognizable works while providing informative tasting notes about the product so consumers can be better educated about the cheese’s taste and texture. The packaging for both cheese wheels and wedges provides a powerful product image, which is designed to stand out in the cheese case, the company said.