Consumer behavior related to food-related time usage continues to evolve
It’s critical for food and beverage processors, including dairy processors, to stay abreast of evolving consumer eating habits so they can match product development with actual consumer wants and needs. One area worth watching is time usage: how often U.S. consumers eat and drink as a primary activity and how long they spend doing so.
A November 2019 USDA report titled “Food-Related Time Use: Changes and Demographic Differences” takes a closer look at recent consumer behavior here (looking at Americans ages 15 and up).