Keith Reisinger originally conceived the idea of the Pixie regional Australian ice cream brand — headquartered in Toowoomba, Queensland, Australia — 60 years ago. His ice cream creations, made from natural fresh ingredients from the region, were so well received that the family business is now in its third generation.
The company used the Queensland government´s Made in Queensland grants initiative, which supports small-to-medium-sized manufacturers, as a stepping stone to position itself for the international market. With the help of the government grant of $1,496 million Australian dollars, Pixie invested in innovative automation and technology solutions that significantly increase production volumes. The objective is to expand the sales of Pixie ice cream to North America and the Asia-Pacific region.