Siggi’s, creator of the Siggi’s brand of lower-sugar yogurt with simple ingredients, announced the launch of its new advertising campaign. The Founder Story campaign prominently features the company’s founder and namesake, Siggi Hilmarsson, in direct-to-camera executions and highlights the company’s enduring commitment to making products with simple ingredients, lower sugar and high protein.
The campaign includes a series of videos with Hilmarsson sharing what inspired him to start the company, the New York-based company said, and describing his long-held promise to create simple, lower-sugar products and continuing to deliver a superior nutritional profile to competitive offerings today. The digital-forward campaign meets consumers where they normally view content through several platforms, including video, display, social and search. The ads were developed in collaboration with New York-based creative agency Birthday.