Perry’s Ice Cream refreshes brand identity for 2020
The update includes new packaging, website, integrated marketing campaign and product innovations.
As Perry’s Ice Cream Company Inc., an Akron, N.Y.-based Great Lakes regional brand, begins its 102nd year in business, the company said it is debuting its first brand identity refresh and packaging evolution since 2007.
Perry’s brand team laid out plans internally for a successful entry into the new decade (and its second century in business) while publicly celebrating its 100th anniversary in 2018. The company said it partnered with a Buffalo, N.Y.-based agency, The Martin Group, to conduct consumer research and develop strategic brand messaging to evolve and elevate the brand.