A cooperative, by definition, works together for a common goal. But for Seattle-based Darigold, the marketing and processing subsidiary of the Northwest Dairy Association (NDA), this idea of prioritizing the greater good extends beyond its business category. The cooperative’s plans for long-term growth include supporting the dairy industry as a whole.
“Of course we want to be the share leader, but we want to do it in a way that drives category growth,” says Duane Naluai, senior vice president of consumer products. “Not, ‘I win; someone else is going to lose.’”