The reboot will feature a more modern, premium look.
Chicago-based V&V Supremo Foods Inc. announced the launch of a full packaging restage for 2020. According to the company, consumers can expect to find the same premium, authentic products in simplified packaging.
V&V Supremo said one of its first product lines to feature the new look is Mexican shredded cheese. The full shreds line, including Chihuahua quesadilla cheese, Chihuahua quesadilla cheese with jalapeño, Oaxaca cheese, Mexican three cheese and Sierra cotija cheese, will all now have a common look and feel using a simplified version of V&V Supremo’s iconic red bag. The new packaging features improved food photography that shows the product in use and a larger window, which allows for more product visibility at shelf. In addition, a color bar indicator will allow shoppers to easily differentiate among the product SKUs and enhance shopability.