Dairy alternatives diversify as the consumer base evolves
The flexitarian movement appears to be having the most impact on growth.
Innova Market Insights, Arnhem, the Netherlands, said “The Plant Based Revolution” is No. 2 of the top 10 food and beverage trends it is highlighting for 2020. The dairy alternatives category represents “a key battlefront in this consumer-driven revolt.”
A new report from Innova Market Insights on the global dairy alternatives market highlights the complexities of the consumer picture, however, with no single factor driving the rise in purchase rates. Lactose avoidance is still a more important issue than veganism, the company noted, although the vegan juggernaut is certainly not slowing down and will inevitably play a growing role in future demand.