The shots combine kefir with functional ingredients.
Good Culture, Irvine, Calif., said it launched wellness probiotic gut shots. A new category for Good Culture, the organic shots combine the efficacious probiotics in cultured kefir with functional ingredients such as turmeric, matcha, chaga and collagen, marking the next chapter for the cultured foods brand.
“Probiotic shots are an emerging category, and we saw a void in the space with an opportunity to merge functional ingredients with probiotics,” said Jesse Merrill, co-founder and CEO of Good Culture. “As we looked to expand our portfolio of pasture-raised cultured dairy products, we wanted to offer an easy, on-the-go way to get your daily dose of gut-friendly probiotics. With our kefir shots, we’re excited to provide consumers with an option that is both delicious and functional.”