Danone North America’s Stok brand supporting veterans
The brand introduced limited-edition packaging for its protein espresso product.
Stōk, a Broomfield, Colo.-based brand of Danone North America, said it is showing its support this Veterans Day with limited-edition camo packaging for its 48 oz. protein espresso product. The product, on shelves through early December, will support Veterans Expeditions; Stōk will further support them with a donation.
Colorado-based Veterans Expeditions (VetEx) is a veteran-led 501c3 chartered nonprofit organization that began in 2010 to enhance the lives of the nation's veterans. VetEx focuses on outdoor expeditions that incentivize growth, adventure, excitement and comradery amongst its veteran population, the brand said. Stōk's donation will support VetEx's 2020 programing, as the brand will be title sponsor for the organization's 2020 Ice Climbing Expeditions taking place across the country.