The era of Greek yogurt cashing in big payouts has ended: The yogurt category has leveled off since the international style’s introduction to the U.S. market over a decade ago. In the 52-week period ending Aug. 11, 2019, yogurt’s dollar sales decreased 1.8% to $7,135.1 million, while unit sales fell 4.8%, according to data from Chicago-based market research firm IRI.
“With the Greek yogurt revival having run its course, yogurt and [smoothie] usage rates have dropped to 52%. Usage rates for cottage cheese, despite efforts to renew interest in this stalwart category through novel sweet and savory flavorings, [also] slipped to 49%,” states the Packaged Facts division of Rockville, Md.-based MarketResearch.com it its September 2019 “Eating Trends: Meat, Dairy, Vegetarian and Vegan” report.