Chobani partners with American Farmland Trust to launch charity flavor
The company will donate a portion of the flavor’s sales to the nonprofit.
Chobani LLC, Norwich, N.Y., said it is building on its dairy industry initiative — Milk Matters — with the launch of its second limited-edition charity flavor. The flavor, Farmer Batch Chobani Greek yogurt Milk & Cookies, was created in partnership with American Farmland Trust (AFT), a nonprofit dedicated to protecting farmland, promoting sound farming practices and keeping farmers on the land.
Chobani said it is donating 10 cents from every purchase of four-packs of the new flavor to AFT. The nonprofit will use the donations to fund microgrants of up to $10,000 to help farmers transfer or protect their land, strengthen their farm business or develop climate plans.