Dairy Farmers of America brand introduces line of blended milk beverages
The offering from Live Real Farms features lactose-free dairy combined with almonds or oats.
Minneapolis-based Live Real Farms, a brand of Dairy Farmers of America (DFA), Kansas City, Kan., introduced Dairy Plus Milk Blends — a line of blended beverage options that combine lactose-free dairy with almonds or oats. The line comes in response to consumers’ demand for more variety in their milk choices. In fact, 42% of consumers purchase both dairy milk and plant-based alternatives, Live Real Farms said.
"We absolutely understand that consumer tastes are always changing and that many people are enjoying the benefits of both dairy milk and plant-based alternatives," said Rachel Kyllo, senior vice president of growth and innovation, Live Real Farms. "We recognized an opportunity in the value-added milk category's growth areas — products like lactose-free and flavored milk — and created an option that offers the protein-packed goodness of pure dairy milk with the flavors and versatility of alternatives in one great-tasting beverage."