In the dairy aisle (and elsewhere), crowing about a formulation’s natural colors barely merits a pat on the back anymore. These days, consumers expect natural ingredients — colors included — in their food and drink, and they won’t settle for less.
Need proof? Data from global market research firm Mintel from 2017 show that 78% of new products launched in North America used naturally sourced colors, which is remarkable when you consider how recently such colors were considered “fringe.”