Promised Land Dairy, Dallas Cowboys star Jason Witten partner for marketing campaign
Witten is encouraging fans to indulge in a glass of Promised Land’s Midnight Chocolate milk.
Promised Land Dairy said it is partnering with Jason Witten, the Dallas Cowboys tight end, for a new marketing campaign. Witten will serve as the face of Promised Land’s Midnight Chocolate milk in a national campaign that will launch in grocery stores across the United States later this fall. Witten will return to the field on Sept. 8 after a season in retirement.
“Promised Land milk is a staple in my family’s refrigerator,” Witten said. “We truly believe that the product quality is far and above anything else on the market, so when the opportunity came about to partner with Promised Land, I jumped at the chance to encourage others to taste the difference."