The Hartman Group’s “Health + Wellness 2019” study revealed that 60% of consumers are seeking to increase protein in their diet. There’s a lot of buzz around plant proteins and clear growth in the segment, yet most plant-based proteins struggle to compete with dairy proteins in nutrition, flavor and function.
The dairy industry continues to research the benefits of dairy protein and the best ways to communicate these benefits to consumers and food formulators. Check out this new website for information about how milk proteins make you strong inside: https://www.thestronginside.com.