Ben & Jerry’s releases new flavor as part of social justice campaign
The limited-edition Justice ReMix’d was created to spotlight structural racism in the criminal legal system.
Ben & Jerry’s, Burlington, Vt., partnered with Advancement Project National Office to launch Justice ReMix’d, a flavor created to spotlight structural racism in the criminal legal system. Those are big issues for a business to take on, but Ben & Jerry’s said it has been an advocate for social justice and equity for much of its 40 years as a company.
Justice ReMix’d is cinnamon and chocolate ice cream with gobs of cinnamon bun dough and spicy fudge brownies. Ben & Jerry’s said the flavor is part of its multi-year campaign for criminal justice reform. Justice-seekers with a sweet tooth can find the new flavor in grocery stores nationwide for a suggested retail price of $4.99. The flavor is also available in the company’s scoop shops.