International Cheese Technology Expo rebrands as CheeseExpo
WCMA unveils new name, logo for cheese processing industry’s largest gathering.
The Wisconsin Cheese Makers Association (WCMA), Madison, Wis., announced that the International Cheese Technology Expo will now be called CheeseExpo.
“CheeseExpo concisely captures this industry gathering,” said John Umhoefer, WCMA’s executive director. “A crisp new name, logo and website will reflect the fresh approach to education and networking CheeseExpo has offered attendees in recent years.”