Gelato Fiasco releases vibrant paper pint containers
The company transitioned from plastic packaging to be more sustainable.
Gelato Fiasco, Brunswick, Maine, said it changed its pint packaging from plastic to paper and introduced an all-new brand design. The change should save nearly 3 million plastic jars over the next year.
“I had been trying to reduce plastic usage in my own life,” said Cofounder and CEO Joshua Davis. “While personal practice is a great start, it became increasingly uncomfortable and untenable to ignore an obvious contradiction: If I am trying to reduce my plastic consumption as a single consumer, why not get real and cut out literally millions of plastic pint containers that I have some control over?”