California Dairies Inc., Dairy Farmers of America form common marketing agency
The joint effort will focus on sales, marketing and transportation of raw milk in California to ensure market stability.
California Dairies Inc. (CDI), Visalia, Calif., and Kansas City, Kan.-based Dairy Farmers of America (DFA) announced the creation of a marketing agency in common to benefit and bring efficiency to both cooperatives’ customers and members.
“Given the significant marketing and regulatory challenges that we’ve seen in California over the last few years, there was a mutual desire to reduce supply chain costs and create additional value and stability for our customers,” said Andrei Mikhalevsky, president and CEO of CDI. “We would also like to help preserve the existing processing asset base in the state.”