Chobani unveils program to support the ‘future of dairy’
The company will collaborate with Fair Trade USA to explore the development of the first-ever standard and certification program for the dairy industry.
Greek yogurt maker Chobani LLC, the second-largest overall yogurt manufacturer in the United States, announced a comprehensive new program to further its commitment to positive transformation of its “milkshed” — supporting the economic, environmental and social impacts of its No. 1 ingredient: fresh milk from local farms. The Milk Matters program will encompass Chobani's commitment to its milkshed, as well as efforts to support greater transparency across dairy farms.
Milk Matters was designed to address the unprecedented challenges being faced by today's dairy industry, Norwich, N.Y.-based Chobani said. Many current industry programs and certifications, while well-intended, address single issues in isolation and haven't gone far enough to truly provide relief for struggling farms. Milk Matters takes a comprehensive approach to bringing transparency to dairy, providing meaningful support for the entire dairy community, and preserving long-term viability for the industry.