Juice’s long-standing reputation as a healthy drink has come across some problems as American consumers look to reduce their sugar intake.
According to data from Chicago-based market research firm IRI, over the 52-week period ending March 24, 2019, retail sales of refrigerated juices/drinks fell 1.2% in dollar sales to $6,400.2 million and decreased 0.4% in unit sales to 2,188.4 million.