Dairy Farmers of America kicks off month-long campaign to fight summer nutritional gap
Throughout June, the company will donate milk for every social post that uses #GiveMilkMoney.
On World Milk Day, June 1, Dairy Farmers of America (DFA), Kansas City, Kan., kicked off its month-long campaign to raise awareness and provide relief toward the summer nutrition gap felt by nearly 18 million students who rely on school lunch programs across the country. To do this, DFA said it is rallying around the power of social media and the support of celebrity chef Christina Tosi to share its message and raise donations based on social actions.
For each social post using #GiveMilkMoney during the month of June, DFA said it will donate 1 gallon of milk through its DFA Cares Foundation to kids in need. The milk will go to Feeding America’s food banks across the country.