Fi Europe and Hi Europe to become co-located trade shows
As of 2020, the shows will alternate between Germany and France.
Fi Europe, a leading trade show for food and beverage ingredients, and Hi Europe, its counterpart for health ingredients, will become co-located events, alternating between Germany and France. Fi Europe co-located with Hi Europe will cover specialty food ingredients from sensory to functional, as well as processing solutions and services across the whole supply chain. According to the shows’ organizer, London-based Informa Markets, Fi Europe and Hi Europe will open the doors as co-located events in Frankfurt for the first time on Dec. 1, 2020.
Informa Markets said its decision to co-locate the two events was based on extensive research conducted among visitors and exhibitors. Over 65% of exhibitors stated that they would support an annual co-located Fi Europe and Hi Europe, and 75% of visitors confirmed that they would visit the show every year. When asked about innovation, more than 80% of both visitors and exhibitors stated that they had launched a new product or a new ingredient in the past 12 months. This data backed the decision to offer a yearly event where innovations can be shared with a wide audience while they are still “hot.”