The companies will help brands launch commercially successful packages.
PTI, a Holland, Ohio-based packaging company, formed a “concept to commercialization” partnership with Hanley Inc., a Cincinnati-based packaging microfactory. The collaboration will help brand owners launch new or redesigned packages faster and with backing from prototyping/testing to facilitate marketplace success, the companies said.
“The challenge most brand owners face is that they have to outsource different parts of the commercialization process to various companies, compromising the speed to market, as well as development and communication,” said Craig Robinson, global vice president of business development and innovation, PTI. “The partnership between PTI and Haney, Inc. changes all of that.”