In 2017, Target Corp. released a TV commercial in which the father says that he’s going on a milk run and asks what everyone wants. One child says skim milk, one says chocolate milk and the third child says that she’s not doing dairy this week. This commercial not only highlights Target’s diverse product assortment, but also demonstrates the preferences of today’s consumers.
John Crawford, vice president of client insights for dairy with Chicago-based market research firm IRI, explained that consumers who embrace a flexitarian lifestyle are driving these trends.