Jarlsberg brand expands ‘Life's Best Served with Jarlsberg’ campaign
The brand’s 2019 campaign will extend the geographic focus across the Northeast.
Jarlsberg Cheese is expanding its biggest ever multi-faceted advertising campaign, “Life's Best Served with Jarlsberg.” A pilot campaign debuted in 2018, focusing on reaching older millennials in the New York metro area with digital media, engaging recipes, influencer content and more, noted Norseland Inc., the Darien, Conn.-based importer, sales and marketing agent for the brand.
As part of the 2018 pilot, Jarlsberg Cheese debuted digital billboards in Times Square, coupled with a free wine and cheese tasting room experience at Oceana restaurant. This dynamic "out of home" experience was nominated as a Programmatic Display category finalist for the 2018 Online Media and Marketing Awards.