Tetra Pak introduces digital printing technology for beverage cartons
The customizable technology will be a first in the food and beverage industry.
Tetra Pak, Lausanne, Switzerland, said it will be the first company in the food and beverage carton industry to offer full-color digital printing on its carton packages.
The new digital printing technology, made in collaboration with Dallas-based printing company Koenig & Bauer, will reduce the time from design to print and open up new opportunities for flexibility in order placement and product customization. Beverage brands can take advantage of added benefits such as dynamic on-package printing and the ability to include a variety of designs within the same order, Tetra Pak said.