Lifeway Foods, TruFusion Fitness Studios to launch probiotic protein smoothie
TruEnergy fueled by Lifeway will offer on-the-go nutrition to TruFusion members.
Lifeway Foods, Inc., a Morton Grove, Ill.-based supplier of kefir fermented dairy and probiotic products, announced a new partnership with TruFusion Fitness Studios to launch a cobranded probiotic protein smoothie, TruEnergy fueled by Lifeway. The new smoothie is an 8-ounce vanilla-flavored kefir drink designed for fitness enthusiasts.
According to Lifeway Foods, TruEnergy fueled by Lifeway has 21 grams of protein and 12 live and active probiotic cultures. It was developed to address the need for a clean and convenient grab-and-go offering packed with protein and probiotics for TruFusion members. The product will be launched February 2019 in TruFusion’s Las Vegas studios and in Atlanta at the WheelsUp Super Saturday event.