Chicory and MilkPEP partner to release shoppable digital milk aisle
The first-to-market custom click-to-cart experience allows a consumers to choose his or her preferred milk brand and send to online grocery cart from shoppable ads.
The Milk Processor Education Program (MilkPEP), a Washington, D.C.-based board funded by the nation’s milk companies to promote the consumption of fluid milk, and Chicory, a New York City-based grocery tech company, said they partnered with Campbell Ewald and Arc Worldwide to stimulate ecommerce growth of dairy milk using a first-to-market digital milk aisle experience.
MilkPEP is using Chicory’s premium in-recipe ads to promote milk to recipe viewers in its network of more than 1,000 influencer food sites. Any time a consumer views a recipe containing “milk,” an ad saying “shop now!” will appear, the companies noted. Shoppable ads will promote online shopping at either Meijer or AmazonFresh and will roll out to additional retailers following the test.