New licensee Danone North America worked with product innovation team to create the line of indulgent coffee creamers.
Baileys announced the debut of a new line of rich and creamy coffee creamers with a reinvented recipe. Available in three delicious flavors — The Original Irish Cream, Vanilla Cream and Mocha Mudslide — the nonalcoholic creamers are said to offer a truly indulgent premium taste that coffee enthusiasts deserve.
The reimagined recipe features the addition of more real dairy cream and the genuine Baileys Original Irish Cream flavor included in every sip. The new line is being reintroduced as part of a licensing agreement with Danone North America, based in Broomfield, Colo., and White Plains, N.Y., and global beverage company Diageo. Danone North America streamlined the product line, refreshed the packaging and expanded distribution to help consumers find their next everyday indulgence.