Ben & Jerry’s fans choose Bob Marley’s One Love as limited-edition fave
The flavor will make a temporary return to store shelves and scoop shops.
Ben & Jerry’s, Burlington, Vt., said it asked fans to vote for their favorite among six limited-edition flavors to help the company decide which one should make an encore. When all was said and done, Bob Marley’s One Love — a banana ice cream, with caramel and graham cracker swirls, and chocolatey peace signs — emerged as the winner, with 27% of the vote.
One Love will be available retail stores nationwide, at store.benjerry.com and at participating Ben & Jerry’s scoop shops for a limited time, the company said. A portion of the proceeds from each One Love pint sold will benefit Jamaica’s One Love Youth Camp, a program run by The Bob Marley Foundation and Partners for Youth Empowerment.