Dairy Farmers of Wisconsin launches holiday butter promotion
The organization is encouraging state residents to ‘bake local’ with Wisconsin butter.
As full-fat diets continue an upward trend, Americans are embracing butter more than they have in nearly five decades. With butter sales doubling in November and December, Dairy Farmers of Wisconsin is encouraging state residents to "bake local this holiday season with Wisconsin butter."
Running now through the end of the year, targeted digital advertisements will appear on Facebook, Instagram, Spotify, Pandora, Wisconsin Public Radio and the Wisconsin Radio Network. The campaign is taking a targeted approach for digital and social media buys focusing on Wisconsin residents, specifically women 25 years and older, Dairy Farmers of Wisconsin said. In addition, at-home bakers can get in the holiday mood while listening to the Wisconsin Butter Holiday Playlist on Spotify.