Dairy brands make Nielsen’s 2018 list of Top 25 Breakthrough Innovations
Halo Top and Siggi’s products are included among the best in innovation.
Halo Top ice cream (Halo Top Creamery, Los Angeles) and Siggi’s yogurt (Siggi’s, New York) are among the products listed in Nielsen's 2018 Top 25 Breakthrough Innovations list for the U.S. market. The newly released list, which was powered by BASES — a new product innovation discipline within New York Nielsen — examines and celebrates what it takes to achieve consumer and retail success today. STōK cold brew coffee from Danone North America, White Plains, N.Y., also made this year’s list.
Nielsen's breakthrough innovation analysis has been highlighting the best in innovation over the last decade. The 25 brands that made this year's list reflect a wide range of successful approaches that cut through the clutter of today's crowded product marketplace, the company said. The diversity of Nielsen's Top 25 Breakthrough Innovations prove that success comes in many different forms and strategies, as marketers continue to find new ways to make a true impact with consumers through innovation.