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Home » 2018 State of the Industry report: A healthy slam-dunk for butter
Dairy Foods & BeveragesButterDairy Processor News

2018 State of the Industry report: A healthy slam-dunk for butter

Butter continues its comeback as fans realize its benefits

November 14, 2018
Jennifer Storelli
KEYWORDS butter news / state of the industry
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Team Butter has been empowered by recent health studies about its benefits to set a pick on its margarine opponent and drive for the hoop. In the 52 weeks ending Aug. 12, 2018, dollar sales for butter jumped 5.8%, while unit sales rose 1.8%, Chicago-based market research firm IRI reported.

Consumers used to think that low-fat diets and margarine were better for their health, but recent research has shown that natural sources of fat, including butter, are beneficial, explained Venae Watts, fifth-generation owner of Minerva Dairy in Minerva, Ohio. She points out that popular diets, including the keto diet, encourage daily intake of fatty foods, including butter, for healthy, natural fuel.

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