Innova Market Insights names top 10 food and beverage trends for 2019
Targeting increasingly adventurous consumers will be key to developments in the food and beverage industry, the company said.
Innova Market Insights, Arnhem, the Netherlands, said targeting increasingly adventurous consumers set on new discoveries and experiences will be key to developments in the food and beverage industry in 2019. The connected world has led consumers of all ages to become more knowledgeable of other cultures, contributing to 35% growth of "discovery" claims, when comparing 2017 and 2016 new product launch numbers.
"Discovery: The Adventurous Consumer" leads the list of Innova Market Insights' top 10 food and beverage trends for 2019. The company said it continuously analyzes global developments in food and beverage launch activity and consumer research to highlight the trends most likely to impact the industry over the coming year and beyond.