Coming off a sluggish season with near-flat sales across yogurt, sour cream, cream cheese and cottage cheese, cultured dairy products are practicing new techniques in a bid for a World-Series season. The top priority at practice has been positioning the players for new consumption occasions.
Historically, yogurt has claimed the breakfast division title. However, as consumption patterns have shifted toward grab-and-go breakfasts, multiple other convenient food options ranging from muffins to microwaveable breakfast bowls are offering consumers more choices and stealing bases. A leading cultured dairy contender on this convenience front is yogurt drinks.